I recently featured a vendor on my blog (in this post) and since then, I’ve been asked by a few photographers why I feature other vendors on my blog. Since it’s a question I’ve been asked more than once, today I thought I would answer it in a blog post.
There are many benefits of featuring vendors on your blog and if it’s done right, featuring other vendors on your blog will be beneficial to all parties involved. Let’s talk about the benefits I have found to be most common. By featuring other vendors on your blog….
Once you’ve decided to feature vendors on your blog, the first order of business is to decide who to feature. Be very careful with this one. You want to make sure that anyone you feature on your blog produces work or offers a service that is in line with your ideal client. This part is really important. You don’t want to feature a vendor on your blog if their aesthetic is totally out of line with yours. Also, it goes without saying: choose vendors who you know, like, and trust.
Now that you understand why you should feature other vendors on your blog and you have an idea of who to feature, let’s talk about how you can make it happen. Here are three examples:
As you can see, featuring vendors on your blog will require a bit of leg work on your part, but it will allow you to create evergreen content for your blog that your readers will be able to enjoy time and time again, you’ll become a resource for your audience, and in the process you’ll be able to help grow both another vendor’s and your business, too.
Interested in learning more about blogging for your photography business? Registration opens soon for the next Blogging for Creative Entrepreneurs Workshop! Stay tuned!