about

At Idalia Photography, we are a collective of experienced photographers passionate about capturing timeless memories and candid moments. Over the years, we’ve built a reputation for consistently delivering a personalized and stress-free experience for every couple and turning cherished memories into stunning heirlooms. Our team’s diverse skills ensure that your special milestones are documented beautifully, no matter the venue or style. Founded by Alex Peterson in 2012, we’ve grown into a trusted studio serving couples who value elegance, professionalism, and exceptional artistry.

Let us capture your story, creating lasting memories for you to treasure forever.

Preserving

Your Story in Beautiful Photography and Lasting Heirlooms

meet the team

alex

Just some of the faces that work together to serve our couples and ensure a wonderful client experience.

MARIANNE

MICHAEL

JOCELYN

AMBER

KATIE

CATARINA

AMANDA

ALANA

ASHLEY

AS SEEN IN

our philosophy

We believe that a personalized approach is essential to your photography experience and begins from the moment you become a client.

We believe that your milestones should be told through details, portraits, and moments, and our team strives to capture them all naturally and beautifully.

We believe that your photos deserve to be displayed in a professional album and artwork that will last a lifetime and beyond.

meet alex

MEET ALEX, NEW JERSEY WEDDING & PORTRAIT PHOTOGRAPHER

FOUNDER

My childhood wasn’t marked by annual family Christmas card photos, and I didn’t spend my teen years flipping through my parents’ wedding album. When I left for college, I didn’t take a box full of photo frames with me to decorate my dorm. Photography just wasn’t our thing. Then, my mom got sick. And my whole world changed.

If you've ever experienced loss, then chances are you can relate to this. Preparing to say a final goodbye to the most important person in your life at just 25 makes you see moments differently. You spend good times wishing they would linger and tough times wishing you could slip back to golden summer days on the water, laughing with loved ones. So, when I packed my bags for a month-long trip to Italy one summer, I swore to myself I’d do things differently—I’d turn the rest of my life into art.

During that month, I found my passion. Traveling the world with a camera in hand was an experience unlike any other. So, it became an annual tradition! Every year during my summer break from teaching, I took thrilling trips abroad, often spending up to two months adventuring. And I filled albums upon albums with memories as my love for photography grew. In 2011, nearly a decade after that first trip, I photographed my first official portrait session for a client, and in 2012, I made it official by launching my very own photography business named after my mother.

When I married my husband later that same year, my passion became a calling. As our wedding photographer preserved the best day of my life in a way no one did for my mom, I realized what a priceless gift a perfectly documented wedding day can be. I felt irresistibly tugged to use my talent behind the camera to give other couples this gift, too, and I soon established Idalia Photography as a go-to photography brand in the tri-state area.

Today, my ever-growing team and I deliver an unparalleled photography experience, preserving memories while relieving our couples of stress from the moment they book. With hundreds of sessions and weddings in our portfolio, we’ve creatively overcome just about every hurdle imaginable while consistently delivering the extraordinary. But no matter how many love stories we hear, every milestone and celebration feels like a new adventure! And now, we can’t wait to hear yours!  

3 THINGS YOU SHOULD

know

About Alex

01

When I’m not running our busy studio, I find my purpose through being a wife to Jay and mother to Olivia. We live in Howell, in the house that I grew up in, and we love daily quiet moments on the front stoop to take a pause from our busy day, chat about life, and wonder at Livie’s latest milestones.

5 THINGS YOU SHOULD

know

About Alex

02.

I don’t take anything for granted. Ever since losing my mother I have learned to be grateful for everything I have. There are endless things I am thankful for on a daily basis and I feel so fortunate to be where I am in this season of life. Whether it's getting to spend quality time with my family or getting to meet a new couple so I can continue to do what I love, I am so thankful for the path life has led me on.

3 THINGS YOU SHOULD

know

About Alex

03.

I believe there's no better way to really get to know someone than by traveling with them! I fell in love with my husband while traveling 1,800 miles during a 5 day road trip and decided he was the one during a 6 week backpacking trip.

“OUR PHOTOS ARE TRULY THE GIFT THAT KEEPS ON GIVING.”

The entire process was extremely smooth—from the months before, to the day of, to the delivery of the final product. We really appreciated her professionalism, timeliness, and clarity on her process during the planning stage, which really set our minds at ease. I cried happy tears when we saw the preview gallery of the photographer's favorite photos—we knew we had chosen the right person to capture our day! The final product is stunning—the composition, lighting, and all of the details are carefully considered and consistent.

ALYSSA - BRIDE

“They are a team you can trust.”

Idalia Photography was an incredible and key part of our wedding. The entire team had great energy and were amazing to work with. They were super thorough, organized and attentive to every detail. We are thrilled with our experience and our photos. Their work is truly spectacular! They are a team you can trust. We highly recommend Idalia Photography!

KATE - BRIDE

“our photos turned out better than any other wedding photos we've seen from our friends.”

We were extremely happy with how our wedding photos turned out, I honestly think our photos turned out better than any other wedding photos we've seen from our friends. I cannot recommend these photographers enough! We had ample communication before our wedding on what we wanted and everything turned out absolutely great on the day off. Idalia Photography are simply the best in this space! Thank you for the beautiful memories.

SERGE - GROOM

the
studio

We're located in downtown Point Pleasant, NJ! Contact us to schedule a visit to see our albums and products in person.

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