about

At Idalia Photography, we are a collective of experienced photographers passionate about capturing timeless memories and candid moments. Over the years, we’ve built a reputation for consistently delivering a personalized and stress-free experience for every couple and turning cherished memories into stunning heirlooms. Our team’s diverse skills ensure that your special milestones are documented beautifully, no matter the venue or style. Founded by Alex Peterson in 2012, we’ve grown into a trusted studio serving couples who value elegance, professionalism, and exceptional artistry.

Let us capture your story, creating lasting memories for you to treasure forever.

Preserving

Your Story in Beautiful Photography and Lasting Heirlooms

meet the team

alex

Just some of the faces that work together to serve our couples and ensure a wonderful client experience.

MARIANNE

MICHAEL

AMBER

KELLY

KATIE

ALANA

KATIE

DANNY

MAGGIE

AS SEEN IN

our philosophy

We believe that a personalized approach is essential to your photography experience and begins from the moment you become a client.

We believe that your milestones should be told through details, portraits, and moments, and our team strives to capture them all naturally and beautifully.

We believe that your photos deserve to be displayed in a professional album and artwork that will last a lifetime and beyond.

meet alex

MEET ALEX, NEW JERSEY WEDDING & PORTRAIT PHOTOGRAPHER

FOUNDER

Photography wasn’t part of my childhood.

We didn’t send annual Christmas cards. I didn’t grow up flipping through my parents’ wedding album. When I left for college, there wasn’t a box of framed memories coming with me. Images simply weren’t something we preserved.

Then my mother became ill. And everything changed.

Losing the most important person in my life at 25 reshapes how you see time. The ordinary becomes sacred. The moments you once rushed through become the ones you wish you could relive. You begin to understand that memories fade - unless you protect them.

That summer, before leaving for a month in Italy, I picked up a camera with a new awareness. I understood that moments are fleeting... and preserving them well is a responsibility.

Traveling with a camera awakened something in me. What began as personal documentation became a calling. During my summer breaks from teaching, I traveled abroad, building albums filled with stories and quietly shaping what would become my life’s work.

In 2011, I photographed my first client session. In 2012, I launched Idalia Photography, named in honor of my mother.

Later that same year, I stood in a white dress of my own. When I received my wedding photographs, I felt the weight of what this work truly means. My photographer preserved the best day of my life in a way no one had done for my mother. That realization never left me.

Wedding photography isn’t about images on a screen.
It’s about legacy.

Today, Idalia Photography is a collective of seasoned photographers, assistants, editors, and designers united by preparation, consistency, and heirloom artistry. From custom timeline design to guided posing to album and wall art creation, we ensure your photographs do more than live in a gallery link - they live in your home.

We have documented hundreds of weddings across New Jersey and beyond. We’ve worked in every season, every lighting condition, and every timeline configuration imaginable. Experience matters. Preparation matters. And how you feel on your wedding day matters most.

Every couple we serve entrusts us with something irreplaceable.

That responsibility is not lost on me.

Because I know what it means to wish you had more.

And it would be our honor to preserve your story - beautifully, intentionally, and in a way that will outlive us all.

3 THINGS YOU SHOULD

know

About Alex

01

When I’m not running our busy studio, I find my purpose through being a wife to Jay and mother to Olivia. We live in Howell, in the house that I grew up in, and we love daily quiet moments on the front stoop to take a pause from our busy day, chat about life, and wonder at Livie’s latest milestones.

5 THINGS YOU SHOULD

know

About Alex

02.

I don’t take anything for granted. Ever since losing my mother I have learned to be grateful for everything I have. There are endless things I am thankful for on a daily basis and I feel so fortunate to be where I am in this season of life. Whether it's getting to spend quality time with my family or getting to meet a new couple so I can continue to do what I love, I am so thankful for the path life has led me on.

3 THINGS YOU SHOULD

know

About Alex

03.

I believe there's no better way to really get to know someone than by traveling with them! I fell in love with my husband while traveling 1,800 miles during a 5 day road trip and decided he was the one during a 6 week backpacking trip.

“OUR PHOTOS ARE TRULY THE GIFT THAT KEEPS ON GIVING.”

The entire process was extremely smooth - from the months before, to the day of, to the delivery of the final product. We really appreciated her professionalism, timeliness, and clarity on her process during the planning stage, which really set our minds at ease. I cried happy tears when we saw the preview gallery of the photographer's favorite photos - we knew we had chosen the right person to capture our day! The final product is stunning - the composition, lighting, and all of the details are carefully considered and consistent.

ALYSSA - BRIDE

“They are a team you can trust.”

Idalia Photography was an incredible and key part of our wedding. The entire team had great energy and were amazing to work with. They were super thorough, organized and attentive to every detail. We are thrilled with our experience and our photos. Their work is truly spectacular! They are a team you can trust. We highly recommend Idalia Photography!

KATE - BRIDE

“our photos turned out better than any other wedding photos we've seen from our friends.”

We were extremely happy with how our wedding photos turned out, I honestly think our photos turned out better than any other wedding photos we've seen from our friends. I cannot recommend these photographers enough! We had ample communication before our wedding on what we wanted and everything turned out absolutely great on the day off. Idalia Photography are simply the best in this space! Thank you for the beautiful memories.

SERGE - GROOM

the
studio

We're located in downtown Point Pleasant, NJ. Contact us to schedule a visit to see our albums and products in person.

Let’s work together!
Contact us for more details.

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