Newborn Prop Vendor Spotlight | Blueberry Props


Newborn Prop Vendor | Blueberry Props Vendor Spotlight


About a year and a half ago, after five years of offering newborn photography, I finally honed in on my newborn photography style. I realized that the images that made me the happiest were the ones that were classic and timeless with soft colors and lots of neutrals. I invested in simple props, bonnets, hats, and headbands that were in line with my style and began offering styled and custom newborn photography sessions to my clients. I wanted to be able to create a collection of images for each client that was cohesive and would look beautiful in a wall gallery, no matter which images from the session were chosen. This, of course, meant that I’d have to have a variety of newborn props including lots of blankets, bonnets, hats, headbands, and other accessories.

I spent a lot of time searching for newborn prop vendors that produced items that would complement my photography style and somehow happened upon Blueberry Props. I fell in love with the beautiful knit bonnets, rompers, and wraps right away. Each item was made of the softest, most gorgeous mohair that I had come across and it fit my vision perfectly! Almost immediately, I noticed that the owner, Viviana, was located in Italy!  No wonder her work was so stunning. She uses the finest Italian yarns she can get her hands on and it shows in the quality of her products. I placed my first order and fell in love with each one of my Blueberry Props. I immediately became a loyal fan and started to build my collection of newborn bonnets almost exclusively with Viviana’s work.

Which brings me to the reason for today’s post! Recently, I asked Viviana if I could feature her on my blog. I wanted to show her a little vendor love and help share her work with my expecting mamas as well as the newborn photography community. As a former teacher and firm believer in #CommunityOverCompetition, I wanted to showcase her work in a way that would allow her to shine and see that her work is appreciated and admired. So today I’m sharing a peek into the woman behind Blueberry Props! Keep scrolling for images of her work as well as a behind-the-scenes into this Italian-based business. Thank you to Viviana for sharing her story with our readers!

Newborn Prop Vendor Spotlight | Blueberry Props

Newborn prop vendor | Blueberry Props Newborn girl in pink mohair hat

Tell us a little about you and your business.

Often, clients think of Blueberry Props as a company and assume they will have to deal with more than one person. But Blueberry Props is only me, Viviana, an Italian mother of 2 teen girls and a 5 year old boy who decided to quit her job after the birth of her 3rd child and is now trying to turn her passion into a job.

When and how did you learn to knit?

I have been knitting since I was 9 years old. My granny taught me how to knit and those days that I spent sitting near her are the sweetest and more precious ones that I remember.

Mohair rompers by Blueberry Props Newborn boy wearing a knit mohair cream bonnet Newborn boy in knit romper

What do you love most about what you do?

I like thinking about my work as something more than knitting or crocheting props. I love thinking I’m part of a beautiful process that ends with priceless, unique family memories.

Peach mohair hats by Blueberry Props Newborn baby girl wearing peach mohair hat Newborn girl in mohair hat and peach layering blanket

How would you describe your work?

A couple of years ago a teacher asked my oldest daughter what I did for a living. She tried to explain my job (newborn photography in Italy was at the beginning and not well-known) and said I create and knit little things for little special people. So true!! As every newborn is special and delicate, I knit with care and love, paying attention to the details and choice of materials. Every single piece must be not only well-made and beautiful to see, but also comfortable, soft and able to keep the baby warm during the session.

Newborn mohair bonnets by Blueberry Props Baby girl in purple newborn mohair bonnet Newborn boy in knit mohair hat by Blueberry Props Newborn baby girl wearing a cream mohair bonnet

How early before a session should clients order your products?

Every piece is hand-knit only by me and made to order. Also, I ship from Italy so I suggest ordering at least a month before (my turnaround varies from 3 to 10 days and regular/tracked mail to US gets in about 8-15 days, unless they choose expedited shipping, in which case it takes 24-48 hours).

Newborn hats in neutral colors Baby boy in cream bonnet and blanket Light blue mohair hat by Blueberry Props

What should new clients know about your process and about working with you?

  • I choose the yarn I work with very carefully.
  • I knit with mohair, merino, alpaca, a blend of silk and baby wool.They are all luxury yarns and really soft, cozy and comfy on baby skin.
  • Primarily, I use yarns made in Italy.
  • I prefer a simple style, neutral and earth colors, but I  offer a large palette of colors.
  • Custom orders are always welcome.
  • My business policy is simple: affordable prices but attention to details and quality.


New collection of mohair bonnets by Italian newborn prop vendor Newborn mohair hat with fine Italian mohair Knit hat with fine Italian mohair Newborn wrap with Italian mohair Pink romper made with Italian mohair

And there you have it! I hope you enjoyed this little peek into Viviana’s life and business! Click below to connect with Blueberry Props:
Newborn Prop Vendor Spotlight | Blueberry Props

Are you a NJ mama-to-be? I have created a free Newborn Session Planning Guide just for you! It’s full of helpful tips for choosing a newborn photographer, a list of my favorite newborn prop vendors, tips on what to wear, and what to bring to your newborn session. Click below to get immediate access!

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romantic. timeless. classic.

with a little extra magic