New Headshots for a New Project! Business


If you follow me on my personal Instagram @its.alex.peterson you may have picked up on some hints I’ve been dropping regarding a secret project I started during quarantine. I finally revealed what it was on IG this week so today I thought I’d share it here on my blog – I’m launching a photography education business! Eeek! I’m so excited to finally share this with you!

Over the last 8 years of owning my business I’ve learned a thing or two about photography & business and, as a former teacher, I love to share my experience to help others. I’ve been offering private coaching sessions, workshops, and a mastermind too, but I never marketed them much. I always intended to make it more of a focus but just never found the time to set it all up. Let’s just say that new services, products, and courses take a while to plan and create! With COVID-19 almost completely wiping my calendar of weddings and shoots for several months, I finally had the time to sit down and really map out this new endeavor. I’ve been doing a ton of work behind-the-scenes and I’m excited to finally launch my new project (and website!) next month!⠀

Whether you‘re a hobbyist photographer wanting to take better pictures of your family and life, or a professional who wants to grow their business, I have so much good stuff coming your way! This new project of mine combines my 14 years of teaching experience with my experience as a business owner and professional photographer over the last 8 years and let’s just say it is a labor of love. I cannot wait to share more details with you!

In the meantime, I’ve decided to bring you on this journey of launching a new business. I’ll be posting about it on my personal Instagram @its.alex.peterson so be sure to follow me there if you’re interested in the steps I’m taking to launch this new business. This week, I shared about the personal branding session I did last week with my good friend, associate photographer, and brand photographer Jocelyn Cruz. If you’ve never heard of a branding session, this was a photo session where we were able to create a complete set of images that represent me, my business, and my brand. I’ve been in business since 2012 but had never done this. I always had an excuse – not having the time, not knowing what to wear, needing to lose a few pounds, etc. Well, quarantine afforded me the time to finally plan this out and it was so worth it! I got so many images to update my current website, use on my new website, (coming next month!) and share on social media. I can’t remember the last time I was in front of a camera for this long – probably since my wedding day eight years ago, ha!

I’ll admit, it’s a little weird for me to have so many photos of myself – after all, I’m usually *behind* the camera, not in front of it – but I know how important investing in professional photography is, especially for a personal brand. My husband is a professional photographer, so I could have told him to snap a few photos for me, but it wouldn’t have been the same as a full personal branding session with someone who specializes in brand photography. Instead, Jocelyn and I dove deep into the type of imagery I wanted to create and we spent three hours creating it! I’m so happy with the results that I picked a few favorite headshots from the shoot and added them to my Idalia Photography website. You can view them below! You’ll see more of the behind-the-scenes, lifestyle, and candid shots we got in the coming weeks on Insta and on the new website.

Photographers, if you’ve never had a personal branding session done, I highly recommend it! And if you’re in NJ, reach out to Jocelyn Cruz – she will take great care of you! And for makeup, reach out to my friends over at Make Me Up Eva.

Headshots for NJ Photographer Alex Peterson Headshots for NJ Photographer Alex Peterson Headshots for NJ Photographer Alex Peterson Headshots for NJ Photographer Alex PetersonHeadshots for NJ Photographer Alex Peterson

Thanks for following along on my journey – see you on the ‘gram over at @its.alex.peterson !



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If we haven't met yet, I'm Alex! I'm passionate about discovering beautiful stories, documenting genuine moments, and capturing timeless images along the way. Here I share my latest work, a peek at the heirlooms we create, and helpful resources. Thank you so much for visiting my blog!







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